LEVEL: 02/06
MISSION: CAMPAIGN
XP: 3+ YEARS

LEVEL 02: CAMPAIGN MODE

// BATTLE HISTORY //

▸ ACCESSING COMBAT LOGS...
▸ LOADING BATTLE HISTORY...

September 2022 marked the beginning of an epic campaign. KISHLAY RAJ entered the battlefield of IDfy, a leading identity verification platform serving enterprises across the globe.

Over the course of 3+ years, this Product Manager has led multiple successful missions, each one more challenging than the last. From building no-code platforms to conquering international markets.

⚡ Mission Objective: Review the major battles and victories achieved during the campaign.

SEPT 2022 - PRESENT (3+ YEARS)

🎯 MISSION: No-Code Workflow Builder

LEGENDARY

Objective: Transform 30+ complex APIs into a drag-and-drop platform that enables rapid KYC/KYB workflow configuration without writing code.

  • Designed and launched complete no-code platform with toggle-based feature controls
  • Reduced client onboarding TAT from 3 weeks to 2 days (90% reduction)
  • Drove adoption across 7 international clients
  • Owned end-to-end delivery: design, specs, development, testing, rollout
30+
APIs Integrated
90%
TAT Reduction
7
Intl. Clients

⚔️ MISSION: Enterprise Client Delivery

EPIC

Objective: Lead cross-functional teams to deliver complex enterprise solutions and drive GTM execution in international markets.

  • Led cross-functional delivery with 14 engineers for 3 enterprise clients
  • Generated ₹2.5Cr+ Annual Recurring Revenue
  • Handled product delivery, stakeholder alignment, and GTM execution
  • Successfully expanded into international markets with strategic partnerships
14
Engineers Led
₹2.5Cr+
ARR Generated
3
Enterprise Clients

🚀 MISSION: 360 Platform - Philippines

RARE

Objective: Drive product-market fit for 360 platform in the Philippines through data-driven optimization and customer feedback.

  • Implemented A/B testing framework for feature validation
  • Established client feedback loops to influence roadmap prioritization
  • Improved platform adoption by 50% through iterative optimization
  • Tailored product features for Philippine market compliance requirements
50%
Adoption Increase
A/B
Testing Framework

⚡ MISSION: Pacman Rule Engine

LEGENDARY

Objective: Develop a custom KYC rule engine capable of processing complex compliance workflows with maximum speed and accuracy.

  • Developed and scaled custom rule engine from concept to production
  • Delivered 1,000+ workflow configurations
  • Reduced TAT by 97% (from 4 days to 10 minutes)
  • Reduced error rates by 90% through automated decision-making
1000+
Workflows
97%
Faster TAT
90%
Error Reduction

🌐 MISSION: API Central Platform

EPIC

Objective: Create centralized API management platform to streamline client integration and reduce support overhead.

  • Spearheaded centralized platform for 80+ APIs
  • Achieved 10% client adoption within first quarter
  • Enabled 100K+ monthly API calls with robust infrastructure
  • Reduced support queries by 60% through improved documentation and testing tools
80+
APIs Managed
100K+
Monthly Calls
60%
Less Support

🎥 MISSION: Video KYC International Expansion

LEGENDARY

Objective: Drive international expansion strategy for Video KYC platform and establish integrations with major financial institutions globally.

  • Drove international expansion strategy across multiple geographies
  • Enabled integrations with platforms like PalawanPay and multiple banks
  • Generated ₹8Cr annual revenue from Video KYC product
  • Achieved 30% of total revenue from global clients
  • Adapted product for compliance requirements across different jurisdictions
₹8Cr
Annual Revenue
30%
Global Revenue

🤖 MISSION: OCR Workflow Automation

RARE

Objective: Automate document processing workflows to reduce manual operations and operational costs.

  • Automated OCR workflows for KYC document processing
  • Cut manual operations by 30%
  • Reduced operational costs by 60%
  • Improved turnaround time by 97%
  • Enhanced accuracy through machine learning optimization
30%
Less Manual Ops
60%
Cost Reduction
97%
Faster TAT

CAMPAIGN SUMMARY

3+
YEARS IN COMBAT
₹10Cr+
REVENUE GENERATED
7
MAJOR MISSIONS
90%
TAT REDUCTION